Living as a Mod in the 21st Century

Friday, December 31, 2010

Baracuta, a Mod favorite

Baracuta has long been known for making the best Harrington jacket on the market. It's hard to argue with the ones who are credited with creating the first-ever Harrington in 1937. The G9 has been imitated the world over but never surpassed. With a long tradition of "Made in England" quality jackets, it's not surprising that Mods have adopted the look since the sixties. After the M-51 US fishtail parka, the Baracuta Harrington is not far behind in the list of must-have outerwear in the Mod closet.
But how many of you are familiar with the other "top of the line" products Baracuta has to offer? I have to admit that, before a few weeks ago, I never paid close attention to their clothing line. First, let's be honest, Baracuta products don't come cheap, in every sense of the word. For instance, expect to pay around £150 for your traditional Harrington jacket.

That was until I discovered their "deal of the day" promotion. I noticed one of their tweets on Twitter promoting it and decided to click on the link. I was directed to their website ( ) and this jaw dropping sale section. We are talking serious discounts here folks!

For us quality and budget minded Mods out there, these types of promotions are well worth seeking out. I first selected this navy Baracuta shawl collar knitted cardigan. It's the perfect option for those cold Canadian winters. Wear it with a clean shirt and slim tie and instantly achieve the unmistakable Mod look.  It will also pair up perfectly with a checkered button down Ben Sherman shirt, a pair of dark blue Levi's and your classic suede Clarks desert boots for a more casual look.

Next came the Baracuta cyan blue, striped 4-button polo shirt. The stripes and light blue color gives it a definite sixties vintage feel. I also like the fact that it has 4 buttons. Am I the only one who thinks that we need more polos with more than 2 buttons?

Now for the "No-way-I-don't-believe-you-why-are-you-lying-to-me-you've-gotta-be-kidding-me-get-out-of-here-stop-pulling-my-chain" moment. I got both of these wonderful garments for £16 each. You read right. Now, usually when you find these types of deals, they will only have a very limited stock, in some unusual sizes. Not in this case! I wear a large and all I needed to do is let my finger do the clicking.

So the moral of this story is that those Mod friendly brands we all love are sometimes within our wallet's reach. And for those of you, who are not convinced that Twitter has things to offer, think again. Aside from this great deal, I also got a free, yearlong subscription to the Lambretta Club USA a few months back.

To follow Baracuta on Twitter, simply search for BaracutaG9com or to follow yours truly, type in ParkaAvenue.


  1. Pat, you are spot on, the Baracuta sale is indeed a worthwhile visit for any discerning mod. I went online the day they started the sale and got one of their fanstastic G9 Harringtons reduced to £50 from £150 along with a pure merino wool cardigan and jumper. Pure class!

  2. Great minds think alike! ;) Although we are talking about two different sales. For instance, their current sale, ending in 2 days, has the cyan blue polo on sale for £37,50 (I paid only £16 with the "deal of the day" promotion) but the Harringtons weren't marked down like they are now. I just ordered a persian blue one. What color is your G9?

    And a great scootin' New Year to you my friend!

  3. The G9 is red and I also bought a Pale blue check one along with a black cardigan, black v neck jumper and grey crew neck jumper. And I also went for the cyan blue polo which I did pick up for the £16 price tag due to their "deal of the day" email. had to go back for the Harringtons and need to have the strength not to pay another visit before this sale closes on the 3rd of Jan.

  4. There you go! It just confirms what I thought before, we are both savvy shoppers with great taste! :p

  5. Pat

    Got another great result from Baracuta today. I had ordered another polo shirt on a deal of the day for £15. They called to say that although my order had gone through they did not have the size I wanted in stock in that design. They offered a full refund or an alternative colour in another design for the same price. So I ended up with a £55 polo for £15, nice!

  6. Good for you Ger! I'm usually very careful before I recommend a brand on my blog and I think you have just proved why Baracuta has been in business for so long. Good customer service makes all the difference.

  7. Couldn't agree more. The next item on my shopping list is a Sterlingwear Peacoat another great original mod item. I'll let you know how I get on when I order it.

  8. MANY thanks for this amazing news! I just scored a black G9 Harrington from them!

  9. Pat

    You may have already seen this but Baracuta are offering an extra 20% discount on their sale prices today


  10. My G9 arrived two days ago from Baracuta. Amazing, it's nice and heavy, well made and they threw in an enamel Baracuta metal pin with the extra buttons! Cheers again for hipping me to the sale!

  11. Happy for you! We are going to be a bunch of sharp looking dressers roaming around.