Living as a Mod in the 21st Century

Sunday, November 24, 2013

This is a story of a Mod who spent the day with 6 beautiful pin-up models

Gentlemen, we have all been, as young lads, in the same shoes as Jimmy Cooper in Quadrophenia, grinning from ear to ear while looking at the picture of a pretty lady. Am I the only one that can relate to the record shop scene in Quadrophenia where Jimmy pulls out the photo of a model in a bikini? He also had 3 things on the wall of his room: newspaper clippings of the fight between the Mods & the Rockers, posters of The Who and pictures of scantily dressed women.

Let's face it, the classic pin-up falls more in the realm of the Rockers than in Mod territory. We have Twiggy and Mary Quant as our our Mod queens and they have Betty Page. 

Twiggy, Mod icon
Mary Quant British designer and fashion royalty

Between you and me, I admire Twiggy's fashion sense but Betty will be the one to get me hot under the collar. In the last decade, the image of the pin-up seems to have made a major comeback.

In the 21st century, I find that Mods and Rockers have more in common than issues to fight about. As a DJ, I often find myself spinning some early RnB that will please a Mod as much as the Rockabilly dancing next to him. Being both interested in everything that has a vintage / retro edge, our two subcultures are bound to cross paths on occasion.

It's hard to admit this but sometimes even the fashion will intersect. I've been buying quite a few vintage knits on the Internet lately that have a wide Mod appeal but I will find myself typing the word “Rockabilly” in the search bar.

This brings me to this week's post. A talented photographer named Simon Laroche has found me on the web and asked me if he could rent my loft to do a pin-up photo shoot. Six models would invade the Parka Avenue headquarters for 6 hours. “Excuse-me, did I understand this right? You want to pay ME to have beautiful women parade around in my loft?” Luckily, I have a very understanding, open-minded and secure wife.

Funny how Simon didn't contact a Rocker before getting in touch with me. My pad has nothing of a Rocker aesthetics but somehow, I'm the one who ended up with very attractive ladies in my home. I'm sorry my leather clad friends, I think this round goes to the Mods.

Simon has agreed to answer a few questions for our benefit.

- What was the look you were aiming for during the photo shoot?

I wanted a vintage look where a certain feminine attitude would be portrayed and their curves would be at the forefront. We are sometimes quick to judge and view pin-ups as macho but when we stop to think about it, I believe it has more to do with the way women assert themselves and a celebration of the first female icons.

I really wanted to put the emphasis on their stare and create an atmosphere where the women is in charge. For me, I view the pin-up as being unattainable. I wonder what Freud would think about that?

- Where did you get your inspiration for this project?

The inspiration came from the images on the Suicide Girls website. The site is a bit too softcore for my taste. At first, I was looking to do a nude shooting but after careful consideration, I thought that it would be more interesting to do something tasteful where the curves of a women would be celebrated. Like it or not, pin-ups are voluptuous and with that in mind and from a man's perspective, you can really create some powerful images. Attitude, curves, sensuality, all while remaining classy. I'm not looking for anything vulgar but instead creating a sensual, healthy ambiance.

- Tell us how you picked the models?

On my Facebook page, Simon Laroche Photographie, I had an open invitation. I also approached a few acquaintances with a very specific plan in mind. I wasn't looking for a specific type of girl. I had 10 girls cancelling on me before I ended up with 6 models. Two days before the photo shoot I was down to 4 when I found 2 more at the last minute. The models I ended up with where all very motivated by the project. Since then, a lot of women have shown interest in participating in next shoot!

Recruiting models is a crucial step. I didn't want to discriminate and I'm very happy with the ones that answered the call. They are all very different. One works in the field of international cooperation, another teaches nursing, one is a mom with 3 kids and one does puppet burlesque shows!

- Have you noticed a resurgence of the vintage / retro style in photography, ads and the arts in the past few years?

With iPhones and our growing dependance on new technology, I think that people sometimes feel like saying “The hell with it!” and go back to basics. For example, a lot of people are turning to old film in their cameras. The advent of Instagram with their vintage filters is another. The VSCO Company is also gaining in popularity with photo editing programs that recreate the look of old film (Kodak Ilford, Fuji, Polaroid) and gives it that vintage feel. Vintage is popular in so many ways. Take the new Fender Relic for instance, it costs a fortune just so you can get it “pre-used”.

- For the amateur photographers out there, can you give us a few simple tips on how we can improve our photos?

Speaking of having access to a bunch filters and photo editing programs, you shouldn't rely on them to camouflage a bad photo. First, you need to take photos and practice. I often compare photography to learning to play the guitar. You can't only rely purely on talent. You need to get out there, take loads of pictures, practice your framing and get out of your comfort zone. I can sum it up in 3 words: Practice, Knowledge and Talent. I once took 200 shots of pieces of rust just to practice my framing techniques!

If I could give you only one piece of advice, I would suggest that you don't take 1000 photos thinking that one will turn out alright. You have to work thinking that the photo you're about to take is the only one you can have. As for equipment, I suggest that everyone gets a small 50mm 1.8 lens, that costs around 120$, with a DSLR case. Then, you need to go outside! Take the path less traveled. Finally, don't always take photos from a human's point of view. Crouch down or raise you arms. Try framing from different heights. And have fun!

Ninja, striking a pose

The afternoon session started with the charming and vivacious Caprice DeLuxe. She arrived at the loft with rollers still in her hair. There was a good reason for that. Aside from getting her hair just right, she was to go in front of the lens in her white silk baby doll. I was more than happy to assist Simon whenever he needed some furniture moved. The thing I didn't expect was to be asked to step in front of the camera. I didn't need much convincing.

Looks like Caprice went through my library!
After a costume change, Caprice (not her real name obviously) and I got to chat about our love for all things retro, especially music. 

Can I hear you say: Vavavoom!

Diamonds are a girl's best friend
She saw that I had quite the record collection and mentioned that her father and uncle were musicians in a obscure group in the 60s. 

- Really? What's the name of the group? I asked.
- Les Mykels... They were one of the rare RnB groups in Quebec during the 60s.
- Of course, I know them.
- I don't believe you!
- Sure! I have a few of the their 45s.
- Get out of here! I have never met anyone who has them. Prove it to me!

Of course, I managed to pull 4 out of my boxes. I might have a couple more that I don't play often hidden somewhere. My favorite being En Attendant, a good cover version of In The Meantime by Georgie Fame. Another photo session ensued holding the records, this time for her father's benefit.

Check out this video from 1965 of Les Mykels doing a French version of Tobacco Road. Caprice's father is the saxophone player.

Next was the shy and reserved Sophie. One word, classic.

Sophie was followed the undeniably photogenic Melanie. She has the beauty of a Grace Kelly and the timeless elegance of an Audrey Hepburn.

Our next model could be the girl next door, should we be so lucky!

If you want classic pin-up, here you go. I present to you Emilie.

Myriam not only poses for stunning photos but she was also responsible for the make-up and the hairstyling for all the models. Myriam brought an edge to the session. I believe she represents the image of the 21st century pin-up to a tee.

Another model made her appearance at the last minute and she's without a doubt, the most beautiful of all. How can you resist such an angelic face?

Jedi, a true lady

I want to thank Simon for allowing me to use his photos for this blog post. He's a real professional and you should all check his other work on his website or on his Facebook page.

You can also find the lovely Caprice Deluxe on her Facebook page here.

For all your hairstyling, make-up and modelling needs, you can contact Myriam through her Facebook page here.

I must also praise Melodie Perron who worked behind the scenes and was tremendous help with the hair, make-up and styling. She has her own modelling Facebook page that you can visit here.

And to all the other models, a huge thank you for brightening up my Sunday afternoon.

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