Thursday, September 27, 2012

The Boating Blazer - How Mods made the striped jacket a fashion statement

The Australian group The Easybeats in 1967

Mod fashion has taken its cues from a variety of sources and searched for inspiration from a myriad of different places. Basically, if it was cool, Mods sought to adapt it and make it their own. Musicians on Jazz albums were copied and actors in French film were imitated. A tennis polo shirt became a Mod icon, a US army parka became a second skin on scooter outings, wearing a cycling shirt became a fashion staple and even bowling shoes were considered perfect for the dance floor.

Carnaby Street 1967 - Photo by Dezo Hoffmann
Billy Gibbons in The Moving Sidewalks
One undeniable influence was the American Ivy League look. When it comes to looking smart and cool, 60s American university students with their cardigans, merino sweaters, button-down Brooks Brothers shirts and Bass Weejuns penny loafers had mastered the look. Add to that the uniform of the time honored sport of rowing and you have a recipe for some colorful Mod fashion.

From the book The Ivy Look

Ah… the famous boating blazer. The combination of multi colored stripes, golden buttons, college crest on the breast pocket all make for a rather bold statement when out at a Soul all-nighter. Like many pieces of clothing that became part of the Mod wardrobe, it has seen its share of modifications and adaptations. 

Scan from The Modern Man catalog based on Carnaby Street in the 60s

"Henley - A dashing blazer - gay Maroon and Yellow stripes on Light Grey. For the brave only."

For one, most of the Mod boating blazers have 3 buttons when the authentic ones from the 50s and 60s are more than likely to sport two. The contemporary version will see some covered buttons instead of the traditionnal gold ones and the extra ticket pocket on the right hand side makes it all the more Mod.
Eric Clapton in 1963 when in was in The Yardbirds

The Who's John Entwistle looking dapper in his boating blazer
Keith Moon sporting a daring 4-button number

Mod Revival band Squire

It is hard to tell at what point the boating blazer simply became a striped jacket but gone are the patch breast pockets with the university crest or the yacht club name on it. The contrast piping often seen on the edge of the lapel has been left to the past decades. But that doesn’t mean that a prime vintage example should lay dormant in a closet!

Boating Blazer display from vintage clothing store Bobby From Boston
Original Mod Peter Daltrey in 1965
During the Mod Revival, the boating blazer was still part of the uniforn. No matter where you stand on Quadrophenia's contribution to the resurgence of the Mod mouvement in the 80s and its equivocal  depiction of Mods in the 60s, we can't deny that it influenced many of us. Take this iconic image of Jimmy riding his Lambretta with his cocky attitude wearing a beautiful example of the blazer in question. How many of us wished we had a Leslie Ash holding on to us on the seat behind us?

And this photo of Dave (actor Mark Wingett) who made us all wish we could look this suave and stylish.

Like many questionable fashion choices made in the 80s, some women (not many that I knew) borrowed from their boyfriend's closet, evident by this catalog ad from Carnaby Street's Mod emporium The Carvern. 

"The Boating blazer - for blokes really, but girls wear them too!"

Personally, I like boating blazers… a lot. The trick is, pulling off the daring look without passing for a circus ring leader. It is also fair to ask yourself if there is one point in your life when you should simply avoid the look altogether.  Granted, when you hit 40, it’s not a look that is easy to pull off. You don’t always have that college state rowing champion figure that you used to have. Nonetheless, there are a few occasions, when well-coordinated, that you can still look sharp and stand out.

My good friend Christophe wearing a stunning green and blue number. The pocket square is a nice touch too.

I consider the boating jacket more part of semi-formal wear. I rarely wear mine with a tie but that's the beauty of the boating blazer, you can dress it up a notch by wearing one. I usually substitute the tie for a nice knit polo à la John Smedley, an open button-down shirt, a turtleneck or a plain Fred Perry polo.

From the book The Ivy Look

The jacket offers a wide range of possibilities of trousers to wear. Neatly pressed pants, chinos or even Levis all go well with it. I like to wear pants that will match one of the colors seen in the jacket. You can go with a lighter shade or a darker one, depending on what you have on hand. White Levis are a favorite of mine. They give the stripes of the jacket the attention they deserve. The same goes for the shoes. Loafers, saddle shoes, top siders, desert boots, Chelsea boots or brogues are all acceptable in my opinion.

Light summer jacket by La Rocka - England

Instead of  wearing men's clothing with its rather square lines, today's savy Mod lady can parade in her own striped blazer, the cut being much more flattering to the figure. My wife bought this short jacket from Canadian retailer Tristan & Iseult. The retro influence is undeniable and it looks great with a skirt or part of a more relaxed and casual look with a simple pair of jeans.

Many Mod friendly retailers like Merc, Fred Perry, Gabicci and Pretty Green have come up with their take on the classic blazer. If budget and big celebrity hyped brand names are not a concern to you then you might want to consider Pretty Green. Does the quality warrent a £450 price tag? That's debatable. I have to admit that my mate Dominic does look quite debonaire in his.

One of my favorite internet one-stop shops is by far Atom Retro. They carry two quality brands that offer the desirable blazer. The first is Gibson of London. The quality is apparent and can rival any of the previously named international renowned brands. This is not the type of garment that will have the seems split while you're doing the shing-a-ling on the dance floor and you don't need to worry about losing buttons in a dark club. 

The attention to detail is what sets it apart from the cheap copies you might find in large surface stores. The working cuffs, the covered buttons, the slim lapels and the ticket pocket are all there.

  The lastest arrival at Atom Retro is this Madcap England jacket. I've written about UK based Madcap in this post about cycling shirts and in this one about jumpers, so you know I'm partial to the brand. Well, fellow readers, I don't think you'll be disapointed with this one. This 3-button jacket, with the top button really high, sixties style, could have been taken straight off a young Steve Marriott's back.

If you never had the opportunity to own one, here’s your chance. The good folks at Atom Retro have provided this Madcap looker as a raffle prize to the Parka Avenue readers. The jacket looked so good that I had to buy one for myself! So I can personally attest to the quality and fit. Trust me, you want this one!

But that’s not all! Two additional prizes of two £20 vouchers at Atom Retro are also up for grabs! The contest will be held until November 1st 2012. You have more than one way you can enter the contest. One, go and like the Parka Avenue Facebook page. If you’re already a member, simply share the Boating Blazer post off the Parka Avenue page.  Follow me on Twitter and you have yet another chance of winning. Already following me on Twitter? Then simply retweet this post or mention the contest and add the #parkaavenue ashtag. Finally, leave a comment below and you’re in!

If you don’t believe that Lady Luck is on your side and you can’t stand the suspense, by all means, visit the good folks at Atom Retro and buy yourself one right now!


  1. This comment has been removed by a blog administrator.

  2. Excellent! J'adore les boating blazers! Et d'ailleurs merci, pour le privilège, de figurer en photo dans ce magnifique post,avec mon band Thee Forbidden Cake!!!

  3. Great post... I always remember how smart SQUIRE looked in their boat blazers.

    Sign me up for the contest please.

  4. Ronnie Lane, eat your heart out! Looking good with that bass Pat and even better in the boating blazer! I already own one, but won't say no to another and I do believe that that one in the photo would look extremely good in my wardrobe! Please count me in and add my name to the competition my friend! Thanks and I'll keep my fingers crossed that I'll be the lucky winner.. But if not, I'll never read your blog again! Only joking, blog on and I'll keep on reading. Cheers Mark P (British expat now nearly a Canadian... But still sporting the red, white and blue).

  5. Pat! Ton blog est trop hot!! Quelle belle lecture en ce vendredi!! Ça donne le goût de sauter sur son Vespa et faire le frais en public!!


  6. First time I've come across your blog, really enjoyed it. I've been working up the courage to purchase a BB for a while now, and your piece has inspired me (even though I'm over 40 and not as svelte as I use to be!). If that's you on the scooter, at the decks and rockin the bass, then that's a good look, fella. Count me in for the comp, will be following you on twitter from now on. Nice one!

  7. Y'know, this article just may have swayed me back into the boating blazer camp. I stopped digging on them after a while, but used to have some great '60s vintage striped jackets, with more narrow striping. I still have one nice brown-toned one I may have to bust out at some point.

    And great contest prizes! Will have to share the link later today!

  8. Good article. I've got a 60s Burton's one in my wardrobe - you've inspired me to dig it out.

  9. I've just watched footage of The Jam performing Strange Town on Top of the Pops - ALL wearing boating blazers, and looking pretty good with it too.

  10. Do you know how long I've searched on the web for footage or photos of The Jam wearing boating blazers? You just made my life easier. Thanks!

    1. Cool l'article, c'est agréable de voir qu'il existe encore et encore de l'intéret envers les MODS...

    2. See When You're Young video

  11. Congradulations to Alexandre Hussenet from France for winning the Madcap England boating blazer from Atom Retro!

    Christophe Schmitt and Lee Jones also each won a £20 voucher redeemable at Atom Retro.

    Thank you all for your participating!

  12. I loved the blog about the blazer. As a 40 odd year old I was worried if I could still carry this off, but this article has gave me the confidence to wear it well. Watch this face go this weekend.

  13. to be honest i'm not exactly a purist but there is a couple of MOD Staples that i loathe. the boating is one . you look good in it Mr Vintage Vinyl , but i could never be seen in one!!!! respect!